SPLC
A redesign that takes the Southern Poverty Law Center from tracking hate to inspiring action.
- role
- UX/UI, the Hate Map
- at
- Wide Eye
- on
- product
- since
- 2024
- live
- splcenter.org ↗
Issues first
Card sorting and message testing put four racial justice issues at the front door, then the five Southern states where SPLC works.
Pick a state, see who’s there
The map zooms in to count the groups, statewide and local, and lists each one by name, linked to its file.
Twenty-five years on one slider
Drag back to 2000 and the map redraws from the census: 599 groups then, 1,263 now.
The same map on a phone
The filters slide over the map, so an ideology or a state is one tap away.
From tracking hate to building hope
Hopewatch gives stories of progress, resistance and community a home beside the hate tracking.
merge feat/splc into main · c4e81b7 · 2024
- engagement, Hopewatch over hate content
- +20%
- languages, page by page
- 10
- of the hate census on one map
- 25 yrs